Walmart has announced the winners of its Get On The Shelf competition, an “American Idol”-like contest that attracted products from inventors, entrepreneurs and small businesses across the nation.
Decided by fan votes, three unique products, including grand prize winner HumanKind Water, took the top spots and will now be featured on Walmart.com and in stores.
It greatly exceeded expectations, with over 4,000 entries and massive engagement on social media. There was also a great deal of traditional media coverage of contestants and the contest by large media and by local outlets across the country, both broadcast and print. Contestants and the public both had fun. This first-of-its-kind initiative couldn’t have succeeded without active participation across the whole organization, including @WalmartLabs, GEC Merchant teams, PR, Walmart.com, Legal, Ethical Sourcing, and more.
“This competition was crowd sourcing at its best,” Walmart spokesman Ravi Jariwala said. According to Jariwala, Walmart will work closely with all three winners to help them manage and meet production needs and increase the visibility of their products to Walmart’s 200 million weekly customers.
Due to the wild success of this “test” do you think other retailers will attempt something similar? If so, who?
Being that my daughter is roughly seven and a half months old, these pictures of her nursery seem a tad overdue. To be honest, like so many home improvement projects, her room will be a constant work in progress. As she continues to grow I will continue to modify and tweak it to meet her changing needs. Until then however, here are some of my favorite items that presently adorn Ivey’s nursery.
Years ago, during one of my many and frequent shopaholic D.I.N.K. binges, I met Bishop Lennon and purchased a small painting from her at Lavish. That same day, I promised myself that if I ever was lucky enough to have a baby I would somehow convince Bishop to create a painting for the nursery. Obviously, I succeed and I can’t express how thrilled I am with the painting Bishop created for my daughter. It is everything I could have hoped for and more.
I am not quite sure how old this pink Lucite Florida handbag is but I received it when I was only four years old. Originally it belonged to my Great Aunt Nita and it was gifted to me when she passed. Her passing was my first experience with death and somehow having this handbag accessible through my childhood kept her memory close. I look forward to Ivey playing with it, like I once did, even if it is considered a collector’s item by today’s standards.
Here is a list of all the products I re-purposed for this nursery:
Silver piggy bank that was given to me when I worked at Bank of America
Teddy Bear that was purchased from the UC Berkeley bookstore in the early 90’s
Beautiful pink Lucite Florida handbag that I have had since I was four years old
Here is a list of all the products I purchased for this nursery:
I have to be honest, I started shopping for photo pendants the second I found out I was pregnant. I have always thought they were the quintessential mom jewelry, second only to necklaces made out of macaroni. I feel that photo pendants are a great way to show of your baby as well as keep your favorite memories close to your heart.
I did my homework and shopped around. As a result, I am proud to say that I found the perfect photo pendant at walmart.com for the following reasons:
At $14.52 per pendant I find this product very reasonably priced. Make sure to select Site to Store for free shipping to your local Walmart.
A tiny reproduction of your photo is set into high quality sterling silver and sealed permanently with water-resistant, UV resistant coating, creating a quality, lasting charm. No need to remove when showering or swimming. To care for it simply polish the silver as needed with a silver cloth or soak the pendant in silver dip for a few seconds until shiny.
Full Discloser: When not on maternity leave I hold a full time position as a Senior Manager of Creative Operations at walmart.com however the opinions expressed on this blog are my own and don’t reflect those of my employer.