While some corporations continue to dabble in social media and question the ROI of these efforts. Consumers are setting the stage and determining how social media will provide them value. I believe this effort is an excellent example of how consumers are engaging in social media to empower their purchasing decisions.

So what are you waiting for? Let’s flex our combined power by using social media to get the best deals possible this holiday season!

Bloggers to Use Social Media to Share Black Friday Deals

November 25, 2009 – Bentonville, AR – Collective Bias, an interactive marketing firm that connects brands with shoppers at the store shelf by facilitating conversation and building relationships, has partnered  with Whrrl, a location based mobile application that lets people capture and share the stories of their lives one moment at a time, to create a unique platform that helps shoppers find the best deals on Black Friday.

Twenty bloggers, led by well-known mom bloggers Melissa Garcia, the “money-saving” Consumer Queen, and Courtney Velasquez of Giftfully Simple, will hit stores on Black Friday and upload photos and tips through Whrrl to My Black Friday Deals.

Visitors are encouraged to check the website throughout the days leading up to Black Friday and then all day, Friday November 27th, 2009 to find the best deals at nationwide chains and local stores, and to find the best prices on the biggest shopping day of the year. Visitors can vote for the deals they like the best, and the participating blogger with the most votes on a deal will receive Google Analytics training or tech/design assistance for his or her blog.

“We wanted to integrate a strong social media campaign to show the power that the average person or blogger has to reach so many others,” said John Andrews, Managing Partner of Collective Bias. “By working with bloggers, Whrrl and social media sites, we can effectively spread this idea like wildfire.”

My Black Friday Deals will also be promoted through channels like Flickr, YouTube, Twitter and Facebook to reach a wider audience.

About Collective Bias
The first company of its kind, Collective Bias offers an alternative to the traditional agency model. Formed at the nexus of and Social Media and Shopper Marketing, we address the need for a comprehensive approach to facilitate ongoing conversations

Related articles by Zemanta

• HOW TO: Use Social Media to Find Black Friday Deals (mashable.com)
• Staples Leaks Several Black Friday Deals Through Facebook Posts (insidefacebook.com)
• Social Media Putting The “Black” Back In Black Friday? (inventorspot.com)
• Retailers use social media to advertise deals (seattletimes.nwsource.com)

About Kelly Tirman

Kelly Tirman is the mom behind kellytirman.com and serves as Sr. Manager of Operations for Walmart’s Global eCommerce User Experience, Insights & Analytics teams. Kelly’s blog focuses on sharing ideas on urban living; including general lifestyle, raising multilingual children and organic beauty.

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