Social Commerce | Kelly Tirman

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JCPenney – Let’s Face it Girls are Smarter

September 1, 2011 kellytirman Social Commerce

For anyone that missed it yesterday…
JCPenney quickly pulled a controversial shirt from its website that consumers declared “sexist.” The girls’ shirt reads: “I’m too pretty to do homework so my brother has to do it for me.”

The shirt was being marketed to girls between the ages of 7 and 16, for the price of $9.99. A caption next to photos of the shirt read: “Who has time for homework when there’s a new Justin Bieber album out? She’ll love this tee that’s just as cute and sassy as she is.”

You are what your wear:
The above shirt (on the right) was purchased for me without too much thought because an adult in my life thought it was cute & sassy. This shirt however, quickly became my most prized possession. In today’s world it might not be considered acceptable to empower a girl by putting down boys, but as a child of the 70′s, I loved this shirt. I loved it so much I barely took it off. This shirt gave me power. It gave me courage. This shirt gave me permission to go for it. Even today, some thirty years later, this picture still inspires me. I wonder where I would be today if my favorite shirt growing up read, “I’m too pretty to do homework”?

What have we learned from this in regards to social media?
What impresses me was how it was identified, how fast it spread and how quickly the company responded. Anyone remember how long it took Motrin to respond in 2008? I see improvement, and not just from the brands but how we engage with them. Huge kudos to Lauren Todd for putting up an online petition at Change.org it provided a place for the collective group to focus efforts.

If you were a designer, making a t-shirt for young girls, what saying would you put on it?

About Kelly Tirman

Kelly Tirman is the mom behind kellytirman.com and serves as Sr. Manager of Operations for Walmart’s Global eCommerce User Experience, Insights & Analytics teams. Kelly’s blog focuses on sharing ideas on urban living; including general lifestyle, raising multilingual children and organic beauty.

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2 comments facebook, JCPenney, Too Pretty To Do Homework, twitter

Ten More Sales = an Additional $1,000 for Faces of Tomorrow

June 23, 2010 kellytirman Social Commerce

WOW- totally new incentive to visit my shop!

The wonderful people at OpenSky have been beyond supportive in my effort to raise money for Faces of Tomorrow, and they decided to step up their support EVEN MORE. I’ve already made 20 sales this month (THANKS TO ALL OF YOU!!), and they just let me know if I reach 30 sales by the end of this month.. they’ll give and additional 1,000 BIG ONES to FOT!! Do you KNOW how many SMILES that provides (aside from mine…)

The best part is that it doesn’t JUST have to be necklace sales, it just has to be any product over $12. This makes me excited because I’ve got so many awesome products in my shop (course I love them, I put them there and use them all the time). So I wanted to go over a few of my ABSOLUTE favorites so that you can support FOT without having to purchase ONLY a necklace.

Here’s some of my favorites and why:

Sweet P’s Cactus Flower Hydrating Mist, I use this as a toner twice a day after I wash my face and before I moisturize. This product was created especially based on my request by the lovely Paula. It is wild crafted, organic and seriously hydrates your face!
Bottoms Up Baby Wipes, in my quest to remove as may toxins from our home as possible I have been replacing traditional disposable wipes with this great kit that is GOOD for the planet and GOOD for your baby. I love the smell and it is surprisingly convenient and easy to use.
Sweetsation – Organic SPF 30+ Sunscreen, It is not just for babies! This sunscreen is jam packed with kick butt ingredients making it a state of the art skin care pampering treatment for mom’s face and hands as well. Plus I love how it smells like YUMMY chocolate marshmallows.
Bilingual Birdies CD, Bilingual Birdies is an amazing foreign language music program (based in New York) whose mission is to teach cross-cultural understanding, compassion and curiosity through foreign language and music. My daughter loves to clap and bounce around when we play this CD. I am sure your child will love it as well!

About Kelly Tirman

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2 comments Do Good, Faces of Tomorrow, OpenSky

The Faces of Tomorrow Necklace is Perfect for EVERYONE

June 22, 2010 kellytirman Social Commerce

I have gotten a few questions about who should wear this necklace. Is it for moms? Your kids? Pets? Well the answer is- for EVERYONE (if you are willing to attach it to Scruffy’s collar!). I specifically designed this necklace to make it an easy wear for anyone who supports a good smile. Being 16 inches, it’s the perfect, versatile length.

I had a model casting… and a few of my friends and neighbors were kind enough to do a little modeling for me… here’s what came about:

How cute is this necklace on this toddler? She loved it so much she didn’t want to take it off!

Can you imagine your daughter wearing this necklace to the first day of Kindergarten? I sure can.

This necklace is still cool and hip enough for those hard to please teenagers!

And as a mom, it is also perfect for YOU. When was the last time you actually treated yourself to something special?

This necklace was specifically designed for Faces of Tomorrow and includes:

a sterling silver 16 inch ball chain with clasp
a dime sized disk hand-stamped with the word “smile.”
a butterfly charm to represent the transformation these surgeries provide
a 4mm white glass pearl bead to symbolize a pearly white smile along with several smaller seed beads to add additional detail.

This is a limited edition piece, and will only be sold from Monday, June 21 until Wednesday, June 30. This necklace sells for $40 and 100% of the proceeds will go to FOT – that’s $20 a necklace!! The proceeds go directly to the charity- OpenSky doesn’t see a dime, and I don’t see a penny- just some more happy kids on this planet!